Bait and switch

Editorial: A Discussion of Bait and Switch

Does “Bait and Switch” Really Benefit Consumers?

While the field of marketing science has long been interested in the effects of promotional efforts, public policy issues involving illegal marketer fraud and deception have generally not been addressed in this body of work. One key exception to this generalization is aMarketing Science article suggesting that the practice of “bait and switch” may be beneficial to consumers and, furthermore, th...

Does “Bait and Switch” Really Benefit Consumers? Advancing the Discussion . .

We applaud the advances in this colloquy and the areas of convergence that are emerging. However, this reply points out that the purported benefits of “bait and switch” found in Hess and Gerstner (1998) are predicated upon (i) only a single component (availability) within the broader domain of bait and switch; (ii) the assumption that one of the parameters in the consumer utility function diffe...

Rabbit bait-take from plastic bait stations

Plastic bait stations were trialled to assess their usefulness as a rabbit control tool. Non-toxic cereal baits were applied at two 171 ha Mackenzie Basin sites, at one site in stations and at the other site spread directly on the ground. Bait-take at each site was measured. Rhodamine-dyed baits were also used to determine the proportion of rabbits at each site that took bait. Bait-take, and th...

Revealing how an adenylate cyclase toxin uses bait and switch tactics in its activation

Dissecting how bacterial pathogens escape immune destruction and cause respiratory infections in humans is a work in progress. One tactic employed by microbes is to use bacterial adenylate cyclase toxins (ACTs) to disarm immune cells and disrupt cellular signaling in host cells, which facilitates the infection process. Several clinically significant pathogens, such as Bacillus anthracis and Bor...